The Strategic Imperative of Aligning Marketing With Business Objectives
In the dynamic realm of business, the convergence of marketing strategies with organizational objectives isn't just beneficial—it's...
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How to tell if your organization is marketing-led: 4 key questions to ask
Becoming a marketing-led organization is the key to staying relevant, competitive, and profitable in today's rapidly evolving marketplace.
Unlocking Business Growth & Profit: Sales & Marketing Alignment - How revenue marketing is driving growth profit
How Sales & Revenue Marketing Alignment Results in Increased Customer Retention, Higher Win Rates, and Faster Growth. In today's...
How the best CEOs improve performance
We loved reading this insightful article about how successful CEOs sustain momentum and high performance and want to share it with you....
Influencer & user generated content roadmap
Did you know that the Influencer Marketing economy hit a whopping $16.4 billion last year? Have you thought about how influencers impact...
The impact of brand equity on profits - your fractional CMO can help.
Discover the significant role of a company's brand in stock exchanges. Boosting your operating profits can be as simple as increasing...
How your Fractional CMO Is Keeping Long-Term Vision Resulting Into Performance Improvement
As a leader, it is your responsibility to create a unified vision of the future for your company or unit. However, it is equally...
Top trends in global private markets.
This insightful article is about trends affecting investors in 2023. This is a worthwhile read for anyone in the industry. This is the...
How the most successful salespeople defy stereotypes.
The traditional sales approach can be optimized, embrace authenticity and use emotional intelligence. COMMENT: We are adding that the...
Keeping Sight of Your Company’s Long-Term Vision
This article by Ron Ashkenas and Peter D. Moore is another great example of how brand vision impacts growth. The article was published on...
From marketing to design, brands adopt AI tools despite risk
An important article written by By Matt O’Brien and Haleluya Hadero - Associated Press and published in the Washington Times. Even if you...
Is your CMO a Unifier, Loner, or Friend?
The C-suite partnership to deliver on growth by Julien Boudet, Biljana Cvetanovski, Brian Gregg, Jason Heller, and Jesko Perrey from...
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