BRAND ARCHITECTURE
Member Partnership
You Built Your Business Around Doing Things Right.
Do Your Buyers Understand Why That Matters?
As fellow 1% for the Planet members, we know that doing things responsibly can cost more. Better materials, responsible supply chains, fair labor and environmental commitments create real value—but buyers don't always see that value when they're comparing you with lower-cost alternatives.
When they don't, the result can be longer sales cycles, more questions about price and unnecessary pressure on your margins.
That's where Altair can help.
We work directly with founders and executive teams to identify where buyer friction is costing you momentum and translate what makes your business different into commercial messaging buyers can understand and value.
A Complimentary 14-Day Buyer Friction Diagnostic
For 1% for the Planet members, I'm opening a complimentary diagnostic engagement each quarter.
In 14 days, we'll look at where buyers are hesitating, losing confidence or failing to see the value behind your price - and identify the highest-impact opportunities to remove that friction.
No pitch. No obligation.
The diagnostic stands on its own. If we uncover a larger opportunity, we'll discuss it. If not, you still leave with an outside perspective and a clear action plan.
A Few Parameters
For active 1% for the Planet business members
This offer is exclusively available to verified business members in good standing.
Direct leadership access
The work is conducted directly with the Founder, CEO or Managing Director.
Focused engagements
The Diagnostic runs for 14 days; other member engagements run 14–30 days.
Limited capacity
I set aside capacity one member company each quarter.
I joined 1% for the Planet because I believe businesses that take environmental and operational responsibility seriously should not have to choose between doing the right thing and building a strong business.
I've spent more than 25 years working alongside leadership teams—from venture-backed startups to multi-billion-dollar companies—helping them turn what makes their businesses valuable into something customers can understand, believe and act on.
I wanted to make some of that experience available to fellow members. That's why I'm setting aside capacity each quarter for a 1% for the Planet company.
If something in your customer journey, positioning or sales process feels harder than it should, I'd be happy to take a look.
Inge Carr
Founder & Lead Brand Architect
A Note From Inge
Let's See What's Getting in the Way.
Tell me briefly what's feeling stuck. I'll take a look and let you know whether the 14-Day Diagnostic makes sense for you.
Your information is confidential and reviewed personally by Inge.