BRAND ARCHITECTURE
What The Winning Bidder Receives
You choose the main focus during the kickoff.
You decide which growth challenge we should address; whether it is positioning and differentiation, go-to-market strategy, pipeline conversion, marketing priorities, processes or performance.
CEO Strategy Session
A private kickoff to identify your business priorities, define the core challenge, and establish the objectives for the engagement.
Direct Access to Inge Carr
Work directly with an experienced marketing and brand strategist - not through a junior account team. We begin by identifying the business challenge that matters most and agreeing on what the engagement needs to resolve.
Executive & Team Readout Session
A final session to review the recommendations, clarify priorities, and prepare your team to move forward.
CMO-Level Strategic Working Sessions (4)
Work with Inge to evaluate growth opportunities, sharpen priorities and align your marketing direction with your business objectives. The sessions are built around your company's needs, not a predetermined marketing formula.
A Focused Growth & Marketing Review
Assess the relevant parts of your positioning, offer, marketing, sales journey, performance data, and processes. The objective is to identify the gaps and opportunities most likely to influence your performance.
Your 90-Day Growth Roadmap
Receive a practical, prioritized plan outlining what to address first, the actions required, and how to measure progress. Your plan is designed to give you and your team a clear starting point for execution.
A Tailored Strategic Deliverable
Leave with one practical tool suited to your priority challenge, such as a positioning and messaging framework, a go-to-market brief, or a sales-conversion playbook.
Make your value easier to understand, your marketing more focused, and your next stage of growth more deliberate.
A strong business does not always translate into a strong market position. Your offer may be difficult to differentiate, prospective customers may not understand the full value of what you provide, or your marketing activity may not be translating into the growth you expect.
The 30-Day CMO-Level Growth Intensive gives you direct access to Inge Carr, founder of Altair, to work through one high-priority growth challenge in your business.
Together, we will examine how your company is positioned, how buyers evaluate your offer, and where your marketing and commercial efforts have the greatest opportunity to improve. You will leave with clear priorities, a tailored strategic deliverable, and a 90-day action plan built around your business.
For 1% for the Planet members, the engagement can also examine how your environmental commitments, operating standards and business practices strengthen your differentiation and make your value more compelling to the right buyers.
Who Will Benefit The Most?
This engagement is designed for an established business that is ready to grow but needs sharper market differentiation, a more effective route to market, stronger sales conversion, or better direction for its marketing investment.
Whether the opportunity lies in clarifying your value, reaching the right buyers or aligning your marketing around commercial priorities, we will focus the work on what your business needs most.
About Your Advisor
Inge Carr
Founder & Chief Brand Officer, Altair
For more than 25 years, I have worked alongside founders and leadership teams to translate business strengths into commercial advantage. My work connects brand positioning, buyer behavior, marketing strategy and operational execution so companies can compete more effectively and build durable margins.
As a fellow 1% for the Planet member, I understand the importance of building a business around meaningful commitments. My focus is helping businesses communicate and commercialize their real strengths—with clarity, discipline and a plan their teams can execute.
What Happens When The Pieces Connect
This is an overview of a case-study. See our homepage for more details.
Outbid?
Altair sets aside capacity every quarter to provide pro bono sprints to fellow 1%FTP members. If you miss out on the auction, you can still request our support.