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WITH VELOCITY & FOCUS

Inge Carr is a seasoned Chief Revenue Marketing Executive. She works as a fractional CRMO specializing in Revenue-Driven Marketing, helping CEOs increase revenues, efficiencies, brand equity, and multiples through strategic alignment across the organization.

With 25+ years of global experience, she focuses on the lower-middle market, M&A, investment-backed firms, businesses navigating change and aiming for rapid growth. She works on a fractional, project, or advisor basis.

Inge provides expertise without the added overhead costs, so you can inject years of experience into your business without worry.

HIGH-GROWTH

Fast-paced firms that need a goal-driven, experienced hand on the tiller

M&A

Getting the most out of the investment through internal and external unification

START-UPS

Venture backed needing to scale with strategy and implementation

INVESTORS

Investor-funded organizations requiring rapid growth and improved processes

When you need help making your Growth Transition easier, smoother, and faster,

I am here for you.

Revenue

MARKETING

transitioning companies©

At the
helm

In her role as a Fractional Chief Revenue Marketing Officer (CRMO), Inge's expertise is helping CEOs increase revenue through strategic alignment between sales, product, ops, brand, customer experience, and marketing for B2B, venture-backed, M&A and investor portfolio organizations focused on rapid growth.​

For over two decades, she worked with start-ups and multi-billion dollar enterprise organizations in various industries, such as investment, SaaS,  health, technology, construction, tourism, finance, insurance, environmental, manufacturing, and services. She is an experienced Software Developer who excels in bridging the gap between technical expertise and the personalized human touch.

Inge Carr has an international background, is multilingual in English, Dutch, French, German, and Spanish with work experience in the US, Canada, and Europe.

Her incisive grasp of the strategic landscape and creative problem solving approach results in repeated success in 1) increasing brand and market value, 2) uncovering demand and white-space market opportunities, 3) crafting and implementing scalable GTM plans that drive rapid revenue growth, increase profit and EBITDA

Inge  serves on corporate boards, is a Linkedin Top Brand Voice, and is on the Advisory Board of the University of California, Irvine, Customer Experience program.

Inge Carr Fractional CMO focused on revenue-driven marketing. helping CEOs increase revenues, efficiencies, brand equity, and multiples through strategic alignment across the organization.

Inge's favorite quote is from Ludwig van Beethoven:

"To play a wrong note is insignificant; to play without passion is inexcusable.”

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Enough about me. What are the needs of your company?

LEADERSHIP

What
others say

TESTIMONIALS

JONATHAN BELL
WANT AGENCY

"From our very first conversation through six months of working together, Inge has been a pleasure to work for. Inge's a seriously impressive marketing leader and her unique Dutch background, her strong US work ethic and passion for marketing & brand excellence has helped transform MakoRabco into a leading edge brand destined for future growth and success. Inge demands excellence in both herself and the agencies and partners she works with. At every step, she pushed us and encouraged us to make sure every piece of work was as good as it could be. Every interaction and meeting with Inge has been a joy because she brings warmth, enthusiasm and boundless energy to the table. Without a doubt, Inge's one of the best (and most fun) clients I've worked with in my career."
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Facts

7

MERGERS &

ACQUISITIONS

20

BRANDS

LAUNCHED

49

PRODUCTS 

DEVELOPED

98

MARKETING STRATEGIES

888

BRAIN

STORMS

FACTS
SERVICES

Our
services

For each client we create a custom approach uniquely suited to your goals.

We provide the experience and expertise without the high complexity, cost, and ramp-up time.

We are part of your team with an explicit focus.

We take a proactive strategic approach to drive growth, establish clarity, provide solutions to obstacles, create goal-driven plans, and help you implement them.

We provide:

  • Structure customization: services provided on a time %, project, or advisor and coaching basis

  • Cost-effective solution:  save on overhead expenses

  • Immediate talent injection: 25+ years of revenue-driven marketing experience available on day one

  • Seamless integration: partner with your C-suite and develop your marketing team

  • Time-saving: more time to find the right fit for a full-time role

  • Fresh perspective: assist with change management and communication

  • Expanded network: access to a wide range of talent and resources

STRATEGIC ALIGNMENT

Research shows that up to 80% of the differences between organizations’ performance can be explained by their level of strategic alignment and delivers net business benefits 37% higher than unaligned equivalents. 

  • Bridge the internal and external divide between sales and marketing

  • Drive long-term sustainable growth with a marketing roadmap aligned with your company's objectives

  • Establish unified goals, plans and actions across the organization: sales, finance, product/service, operations, brand, and marketing

BRAND EQUITY

Intangible assets, such as brand equity, account for over 70% of the market values of Fortune 500 companies. Consistent company packaging can boost revenue by 33%. 

  • Build equity through company re-packaging and a purpose-driven brand

  • Get the highest ROI out of your brand, increase internal & external brand engagement, and implement a consistent brand to building trust

  • M&A unification – reposition the new organization, merge the marketing initiatives and departments

CUSTOMER EXPERIENCE

82% of B2B customers stopped buying due to one bad experience and will pay more for a great experience.  A whopping 63% of buyers say that a positive experience is more influential than great advertising.

  • Scale customer-centric decisions and functions in your business

  • Design contextual customer engagements across their journey

  • Engage your departments across the organization to deliver a consistent customer experience increasing sales, customer retention, acquisition, and brand loyalty

UPLEVELING MARKETING
& COACHING

Research found that 90% of firms that upgrade marketing, sales and pricing capabilities deliver above-market growth and sustain this over time. Two-thirds of companies pushing these transformations achieve this in either profitability or revenue-growth. A report by BCG states that top-performing firms allocate a higher % of their budget to marketing.

  • Get the insights & skills you need to overcome challenges and scale your business without increasing EBITDA

  • Optimize the ROI of your marketing initiatives and team with clear goals and resource allocation

  • Embrace the digital revolution and integrate AI in your marketing department

INCREASING SALES & EXPANDING THE CLIENT BASE

A study by Harvard Business Review found that increasing customer retention rates by 5% can lead to a 25% to 95% increase in profits. The Demand Generation Benchmark report found that 53% of businesses said that marketing efforts contributed moderate to significant increases in lead generation.

  • Scale-up revenues, develop new business & expand your client base

  • Optimize the marketing machine for growth

  • Expand your client base through customer acquisition and retention with a strategy outlining lead generation, segmentation, messaging and customer relationship management

BUSINESS PLANNING, MARKETING STRATEGY & EXECUTION

Forbes Insights and MarketShare revealed that firms focused on execution and implementation of marketing initiatives experience 2.3 times higher revenue growth rates. American Marketing Association (AMA) found that firms aligning their marketing and business strategy on average increase revenue 20.1%.

  • Drive business growth by identifying and capitalizing on market opportunities; attract new customers, increase sales and expand market share

  • Expand and diversify with go-to-market planning

  • Develop and execute comprehensive marketing strategies aligned with your company's objectives

It is more than tactics and templates. It's about shaping perception in a deliberate way.

Case
Studies

MERGERS &
ACQUISITIONS

This $3.5B organization acquired a $76M company who acquired three other companies.

OUTCOME All four brands and product lines were merged into two distinctive product portfolios, an additional sales channel launched, and marketing structure set-up resulting in decreased operational costs and increased customer retention to 76%.

REBRANDING &
LAUNCHING

A $78M company acquired a $34M company, each located on opposite coasts with a different culture and sales approach.

OUTCOME The brand strategy delivered included building blocks, market positioning, company manifesto, tagline, and logo design. The combined brand was positioned in the attractive white-space of the competitor market focused on differentiation rather than price. The teams of both organizations felt unified in their new manifesto and brand.

REVENUE
MARKETING

A $74M family-owned company experienced double-digit declining sales in the last years.

OUTCOME Sales, operations, product, and marketing were strategically aligned. An account-based  marketing strategy focused on ROI was developed. Sales increased by 10.9% in 12 months.

PRODUCT
DEVELOPMENT

This start-up firm created a patented product line which had quality issues, volatile seasonal sales, new product development stalled and did not launch.

OUTCOME A tailored stage-gate product development process was created with a quality-control manufacturing process. The marketing strategy addressed seasonality. New products were launched within six months, quality complaints reduced by 76%, and sales stabilized throughout the year.

MARKET
EXPANSION

This enterprise sold their products and services through brick & mortar agencies only.

OUTCOME The e-Commerce strategy was developed and site launched reaching the consumer market. Through the white-labelled e-commerce site, traditional agencies could re-sell the companies' products under their own brand. Revenue $10M in one year.

DEPARTMENT
(RE)STRUCTURING

A $457M organization was falling behind the competition. There was a high turn-over of marketing leadership stalling the department's revenue impact.

OUTCOME Restructured the department from the ground-up focusing on revenue generation, business development and ROI. Six new brands were developed, two e-commerce channels launched, and campaign programs established. The organization acquired four independent firms and their biggest competitor. Their customers felt supported. The organization captured the biggest market share.

CLIENTS

Company
we keep

Our B2B focus is on specific stages of company transition and growth; investment-backed start-ups,  businesses desiring high-growth, M&A, and  investor portfolio firms.

The power of strategic marketing should not be underestimated. However, most need to rely on outside expertise to see real results.

 

The truth is that a proactive approach can drive growth, establish clarity and provide solutions to organizational obstacles. It’s more than blog posts and newsletters. It’s about shaping perception in an intentional way.

Our approach to revenue marketing links your vision (your big audacious goal) and empowers your executive and implementation teams with clarity and meaning to unleash your potential in a phased and scalable manner across the organization. We have proof. It works.

 

makorabo client of Inge Carr, altair strategic marketing, fractional CMO
credit counseling society - finance organization
The co-operators insurance company
TIC travel insurance company
mergebase is a cybersecurity and SaaS company, client of Inge Carr, altair strategic marketing, fractional CMO
New State Capital Partners with Inge Carr, altair strategic marketing, fractional CMO
Olympics
Canadian Tourism Commission - international travel - Vancouver olympics
Octaform construction company
arborworks environmental company is a client of Inge Carr, altair strategic marketing, fractional CMO
Hana Resources environmental company using SaaS
Greenhouse grower, agriculture, horticulture

What
is Altair?

We find the golden thread that connects companies with their audiences in a way that transcends sales.

We craft growth strategies and execution plans to increase revenues and optimize EBITDA for companies focused on rapid growth.

Our strategic plans are holistic, tailor-made, easy to navigate, and implement.

We become part of your executive team for a specific period so you can inject years of experience into your business without the financial worry.

 

INTEGRITY - you can count on our word

PARTNERSHIP - we are better together

INNOVATION - giving you the advantage

PASSION - about our work, every day!

RESULTS - getting it done

We do not rest until we deliver something extraordinary.

ABOUT
CONTACT
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Let's
compass

Our harbor is in California
Sailing in the US, Canada & Europe

Thanks for tacking!

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