Last Updated: July 15, 2026

Altair Strategic Marketing LLC DBA Altair Brand Architecture (“Altair,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, [Insert Website URL] (the “Site”), use our services, or engage with us in B2B communications.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or utilize our tracking-enabled features.

1. Information We Collect

We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Data”).

A. Information You Provide Directly to Us

• Contact Information: Name, corporate email address, phone number, job title, company name, and geographic region when you book a "Catalyst Meeting," submit a contact form, or sign up for insights.

• Business Communications: Any information you choose to provide in text fields, booking forms, or direct correspondence.

B. Information Collected Automatically (Tracking and Analytics)
To evaluate the performance of our Site and optimize our B2B commercial strategy, we use tracking technologies that collect information about your device and behavior:

• Device and Technical Data: IP address, browser type, operating system, referring URLs, and device identifiers.

• Usage and Intent Data: Pages viewed, time spent on pages, links clicked, scroll depth, and interaction with embedded scheduling tools.

• Cookies and Tracking Pixels: We utilize cookies, web beacons, and tracking pixels (such as Google Analytics 4 and the LinkedIn Insight Tag) to analyze site traffic, identify corporate domains visiting the site, and deliver relevant B2B communications.

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2. Legal Basis for Processing (EEA and UK Visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for collecting and using your Personal Data depends on the context and specific data collected:

• Consent: Where you have given explicit consent (e.g., accepting non-essential cookies via our consent banner).

• Performance of a Contract: To take steps at your request prior to entering into a professional advisory contract.

• Legitimate Interests: To analyze website performance, secure our Site, and conduct legitimate B2B marketing, provided these interests do not override your fundamental rights.

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3. How We Use Your Information

We process your Personal Data for the following business purposes:

• To schedule, manage, and execute "Catalyst Meetings" or other requested consultations.

• To deliver tailored strategic insights, newsletters, or B2B marketing communications.

• To monitor, analyze, and optimize website functionality, traffic patterns, and user experience.

• To identify corporate entities visiting the website (using reverse-IP lookup and professional network tracking) to support our outbound B2B sales cycles.

• To comply with legal obligations, enforce our terms, and prevent fraudulent activity.

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4. Disclosure of Your Information

We do not sell your Personal Data. We may share your information under the following limited circumstances:

• Service Providers: We share data with trusted third-party vendors who perform services on our behalf, including website hosting, calendar scheduling platforms (e.g., Calendly), Customer Relationship Management (CRM) systems, and email delivery platforms.

• Analytics and Advertising Partners: We share usage data with analytics providers (such as Google Analytics) and professional advertising networks (such as LinkedIn) to analyze traffic and run B2B retargeting campaigns.

• Legal Requirements: We may disclose your information if required by law, subpoena, or to protect the rights, safety, and property of Altair, our clients, or the public.

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5. International Data Transfers

Altair is headquartered in the United States. Information collected through the Site will be transferred to, stored, and processed in the United States. If you are visiting our Site from outside the United States (including the EEA, UK, or Canada), please note that US data protection laws may differ from those in your jurisdiction. We implement appropriate safeguards, such as Standard Contractual Clauses, to protect your data during international transfers.

6. Your Privacy Rights and Opt-Outs

Depending on your geographic location (including California, Canada, the EEA, and the UK), you may possess the following legal rights regarding your Personal Data:

• Right of Access/Portability: The right to request copies of your Personal Data.

• Right to Rectification: The right to request correction of inaccurate or incomplete data.

• Right to Erasure (“Right to be Forgotten”): The right to request that we delete your Personal Data.

• Right to Restrict or Object to Processing: The right to limit how we use your data, including objecting to automated profiling or B2B tracking.

• Right to Withdraw Consent: The right to withdraw your consent to data tracking at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

 

To exercise any of these rights, please contact us at Support.

Controlling Cookies and Tracking
You can restrict or block tracking technologies by:

• Using our website's Consent Management Platform (cookie banner) to decline non-essential cookies.

• Adjusting your browser settings to refuse cookies or alert you when cookies are being sent.

• Opting out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

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7. Data Security and Retention

We implement industry-standard administrative, technical, and physical security measures designed to protect your Personal Data. However, no electronic transmission or storage system can be guaranteed 100% secure.
We retain your Personal Data only for as long as necessary to fulfill the business purposes outlined in this Policy, comply with our legal and accounting obligations, or resolve disputes.

8. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be indicated by an updated "Last Updated" date at the top of this page. We encourage you to review this page periodically to remain informed of our data practices.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data management practices, please contact us at:
Altair Brand Architecture c/o Altair Strategic Marketing LLC

100 N HOWARD ST #STE W
Spokane, WA, 99201, USA

Email: Support
Attn: Privacy & Data Protection Officer